I used to say just a few years ago, the only education you should get is engineering, engineering, and engineering. I don't believe that anymore because storytelling, photography, video editing, and creators, are changing the landscape for both large and small businesses by acquiring customers. It's not a $48,000 career anymore, it's more like a $400,000 career because they’re doing the contracts with multiple companies, showing them how to reduce their customer acquisition cost and increase their return on ad spend. That's the opportunity. It's amazing what's happening to the arts.