I’m in London for what could be one of the most important watch auctions we’ve ever seen. Four piece unique Rolexes are hitting the block, but the platinum one is the watch I’m watching. My prediction is $17 to $20 million. If it goes beyond that, it could reset the market for gem set Rolexes entirely. And here’s the lesson with auctions. No matter how rich you are, there is always someone in the room with more capital who wants it more than you do.