stay until the end for a surprise // run to IG to enter ⭐️👀 if you’re new here, HOLA, soy paulina! i’m a latina content creator in my 20s from the 956 now living in atx. this year was the 1st year i felt confident enough to apply to the ulta beauty collective. i’ve never considered myself a “beauty” girl but the more i thought about it, the more i realized beauty is woven into everything i create and love. getting ready for concerts, styling my natural frizzy hair, packing for a trip, perfecting the 5-minute makeup routine, skipping the nail salon and applying press-ons. i could go on. ulta has been a gateway to helping me feel like my best and most beautiful self. i would’ve never worn my natural hair out a year ago and today at ulta, someone said “i love your hair, it’s beautiful.” she had no idea how much it meant to me. brands like isima and amika have helped me get there and i am forever grateful to ulta for giving them the platform to reach me. i’ve been a creator for 4+ years and my goal has always been for latinas to feel represented. i want latinas with frizzy and curly hair to feel like they can embrace their natural beauty. i want latin-owned brands sold at ulta to reach the people who resonate most with their mission. lastly, i want to encourage latinas to find beauty in their everyday life, even if they’ve never considered themselves “beauty” girls. shooting my shot because if there’s anything this career has taught me it’s that anything is possible. i finally feel like a beauty girl thanks to ulta, so i want to share some of my favs with you to show my appreciation! gracias por su apoyo, lqm🧡🧡🧡 #UBCApplication2026 #ultabeauty #latina #latinaenusa @Ulta Beauty

My new fav scent: Squishmallows Fragrances’ Wonder Whirl! Shop yours at Ulta Beauty & get a free plush! 🩵 #SquishmallowsFragrancesPartner #ULTABeauty @squishmallowsfragrances @Squishmallows @Ulta Beauty

I’ll keep you all updated as I continue using this line, but so far I’ve never seen my hair look and feel this good! I’m obsessed @Grande Cosmetics #grandepartner @Ulta Beauty #ultabeauty